Business Goals... An Update!

Last night I was at a family friend's house, Mary, with her and my mother in law. Cultivating relationships with women in other generations is so important to me, and these ladies make it so easy with their openness. I am always amazed at their generosity and how easily they give heartfelt advice. Over my third glass of red wine, I started to talk about the reality of my day to day life, the stress, my business, being a mom, and just how challenging the balancing act was. Diane (my mother in law, who is honestly the most supportive woman I've ever been blessed to have in my life), reminded me, for not the first time, to recognize the gravity and the intensity of everything I'm doing right now. Caring for Rowan, running a blossoming business from home, balancing self care, friendships, and a household. It's true. It's intense, but it's everything I've hoped for. 

Image from our Garden Shoot with  Eliza Jean Photography

Image from our Garden Shoot with Eliza Jean Photography

Last year I wrote out my business goals for 2013. Reading those back today I was really excited and surprised at the transformation this little venture has gone through in the past year. My father in law said to me that he was skeptical about the viability of this business at first, and I'm sure he wasn't alone. He then followed up with such a nice compliment about how he can't believe how much progress I've made in a year. I don't say any of this to toot my own horn, please know that! I do believe in recognizing a job well done and boosting my confidence when things feel hard. It's easy to forget all the good things happening. 

So, let's review the goals, shall we?

1. Create an amazing wedding experience for Amy & Jonathon in May. On the water, incredible florals and some of the nicest people I've met to this day. I can't wait for their celebration. Yes! This wedding was amazing. I was super pregnant, but it was such a great accomplishment. I can't believe we're coming up to their anniversary already! Did you see the post?

2. Write my business plan. I've been working on it for a while because I want it to work for me, and not be homework. It'll be very detailed and outline every aspect of the business ranging from finances to client experiences and marketing. I want to outline my packages once and for all and write meaningful and thorough content for the website. Hooray! I don't exactly have a business plan, but I have streamlined things SO MUCH and have a clear understanding of my brand and finances. I outlined my offerings clearly, designed a website and it's all full of content. :) 

3. Book two more weddings for this fall. There are a few leads I've been working with and trying to figure if they'll be the right fit. If it's meant to be, it will be! This is an amazing testament to setting goals and knocking them out of the park. When I set this goal I was so scared. So so so scared. I did work another wedding in 2013 and am fully booked for 2014 (12 weddings). The best part is, I feel deeply connected to all of my couples and truly like we are a good fit. So blessed by this. 

4. Quit my day job, once and for all. This is a big one because my time is so valuable. The more time I can put into my work the better quality it is. Without the 9-5, I won't be as mentally exhausted to work hard when I'm home. I am open to working at a part time job that is more fulfilling. This might be the most amazing of all. Quit my job at the bank May 31st, and never looked back. All sorts of craziness happened with a PT job, but I am so happy to say that I'm working from home full time. Spending Rowan's first 9 months with him was so meaningful to me.

5. Host two editorial/ inspirational shoots. This is multi-purpose. I envision these events as a way to connect with other vendors in my area and also to showcase my work and build my portfolio so that I have some solid content on my website. I want to show future clients that I am good at what I do! Check! These were crucial to getting my website up. You can see the first one here (featured on Wedding Chicks), from August, and the next over here, which was recently featured on Style Me Pretty! Hosted a third early this year and am planning a spring shoot that will make you fall on the floor for this May. Yay! 

6. Build a website. I don't know at all how this will play out without a web designer, because I'm not one at all. But I did invest in a logo designed by Chelsea (oh my deer), and will hopefully have some good content by the time this transpires. With my business name change, I got a new logo designed which I adore, by Juliet Lapham! I spend this fall designing my website with Squarepace and am so very pleased with it. 

7. Practice floral design so I am comfortable offering full service florals by the time of my official launch. I've partnered with a local farm and florist who is amazing to work with. So excited about this! Oh goodness yes. I've become more and more in love with flowers as time has passed. I am currently only offering floral design to my clients who are also planning/coordination clients. Flowers are so life-giving. More of this please. 

8. Connect with local vendors. Making it a goal to sit down and meet with the primary vendors in the area and put together a resource guide for myself and future clients. Luckily we have some of the nicest people around, so this hopefully won't be too tough if I get over my fear of putting myself out there. Cue the happy tears. I was so scared about this. I was hanging on to so much fear about putting myself out there but I am so glad I set this goal. The relationships I've made in this industry are some of my most cherished. 

9. Finish my office. On our tight budget this will be tough, but I live with a handy husband who's pretty good with his tool box. This space is so important to me. Our house is small and we are sacrificing a guest room and a TV room for a nursery and an office, which I am grateful for. I want to make this space functional and beautiful! I love my office!! Isaiah built me some amazing furniture, I bought a new computer and this space is so me. Planning to shoot the space soon as a little time capsule. :) Here's a little peak, if you're curious! 

10. Launch Occasions Event Design... officially! Can't contain my excitement on this one. December 1st, 2013 is my launch date. It's a really long ways a way, but good things take time and patience. I'm giving myself lots of time to finish goals 1-9 (and have a baby too) so I don't get too stressed. More details to follow, but it will be amazing. Hooray! As you know, I changed my business name to Sincerely, Ginger Weddings, in my grandmother's namesake and it feels so right. I launched in September and never looked back. Praises. 

This was a good reminder for me that goals are helpful, they give me a vision for the future! I am planning to do a "part 2" post on my business goals for the rest of 2014. I am so proud of this businesses! Are you a goal setter? Leave your link below! xoxo

Rachel Moger

Rachel Moger is a sought after event designer and consultant in the celebrated wedding industry in Northern Michigan. She graduated magna cum laude with a degree in Business Management and Entrepreneurship from Seattle Pacific University in 2011, and has since cultivated a collection of recognizable lifestyle brands. Since the founding of Sincerely, Ginger in 2012, Rachel has lead a team that has executed over 100 weddings across the region. Her work has been featured on Martha Stewart Weddings, BRIDES, The Knot Magazine, Cottage Hill, Once Wed, Style Me Pretty, Carats & Cake, and more.