Business Goals: 2013

I already wrote my personal goals in the form of my letter to my future self and by putting monthly goals up on the blog. However, I have some more specific business goals for the year that I'd like to write down and hash out.

It's going to be an undoubtedly busy and full year with the baby coming in June, and financially strained as we're choosing to make our money work harder for us. This won't only mean sacrifices for my personal life (coffee, new purses, lunch out with friends, etc) but sacrifices for my business too. For instance, I'm not going to be able to afford a new computer until 2016. That's a long ways away. I also am going to have a really small budget for editorial shoots and collateral items.

What I plan to do is use what I already have to make the business work for me. I already have a lot of business knowledge, my creative insights aren't going anywhere and I bet I can throw together a temporary website that looks decent. I'm just being honest. Continuing with my moment for Occasions is vital to it's success- and to our financial success as a family. I will be happier, work more flexible hours and be more available to my son if I can work from home and do what I love. This is what drives me.


1. Create an amazing wedding experience for Amy & Jonathon in May. On the water, incredible florals and some of the nicest people I've met to this day. I can't wait for their celebration.

2. Write my business plan. I've been working on it for a while because I want it to work for me, and not be homework. It'll be very detailed and outline every aspect of the business ranging from finances to client experiences and marketing. I want to outline my packages once and for all and write meaningful and thorough content for the website.

3. Book two more weddings for this fall. There are a few leads I've been working with and trying to figure if they'll be the right fit. If it's meant to be, it will be!

4. Quit my day job, once and for all. This is a big one because my time is so valuable. The more time I can put into my work the better quality it is. Without the 9-5, I won't be as mentally exhausted to work hard when I'm home. I am open to working at a part time job that is more fulfilling.

5. Host two editorial/ inspirational shoots. This is multi-purpose. I envision these events as a way to connect with other vendors in my area and also to showcase my work and build my portfolio so that I have some solid content on my website. I want to show future clients that I am good at what I do!

6. Build a website. I don't know at all how this will play out without a web designer, because I'm not one at all. But I did invest in a logo designed by Chelsea (oh my deer), and will hopefully have some good content by the time this transpires.

7. Practice floral design so I am comfortable offering full service florals by the time of my official launch. I've partnered with a local farm and florist who is amazing to work with. So excited about this!

8. Connect with local vendors. Making it a goal to sit down and meet with the primary vendors in the area and put together a resource guide for myself and future clients. Luckily we have some of the nicest people around, so this hopefully won't be too tough if I get over my fear of putting myself out there.

9. Finish my office. On our tight budget this will be tough, but I live with a handy husband who's pretty good with his tool box. This space is so important to me. Our house is small and we are sacrificing a guest room and a TV room for a nursery and an office, which I am grateful for. I want to make this space functional and beautiful!

10. Launch Occasions Event Design... officially! Can't contain my excitement on this one. December 1st, 2013 is my launch date. It's a really long ways a way, but good things take time and patience. I'm giving myself lots of time to finish goals 1-9 (and have a baby too) so I don't get too stressed. More details to follow, but it will be amazing.


What do you think? Can I do it? If you have any input or think you can help on any of these please speak up! I'm so excited about this year and launching Occasions is a big part of my 2013 dream coming true.

With Passion,