Inspiration for Sincerely, Ginger

Good afternoon, everyone! As you probably know, I've been working mega-hard on branding my business under my new name, Sincerely, Ginger Weddings & Events! The name fits me and my personal brand perfectly, and it's so important that visually that's represented. In my last post I talked about finding inspiration, and here I wanted to share more specifically how I was doing that for this huge project I'm working on. As Lara said in the webinar I attended, "A brand is not your logo!". I couldn't agree more.

I'm aiming to showcase who I am, and what I can offer brides as a wedding planner & designer. A logo is just part of that equation. Colors, images & how you write are just three little pieces of the equation. There's lots to thing about!

Sincerely, Ginger is about love. It's about appreciating and celebrating the little things that make life so special. Once I understood this, everything became more clear. I plan weddings in little Traverse City, Michigan to bring real love to the forefront of our daily lives, and I do it beautifully! I'm so proud to be able to do that for my clients.

All Images Sources on  Pinterest

All Images Sources on Pinterest

Here's a little snippet of my brand inspiration board. Before I even got to this place, I wrote my story. I thought about my grandma Ginger and what matters most to me. From there, I honestly just started pinning images that stood out to me, things that I evoked the feeling I wanted brides to feel when they're first introduced to me & my brand. Miraculously, a cohesive board came together... and I was like "this is the best thing ever". Looking at these images makes my heart burst.

Friendship, love, lightness, anticipation. Big smiles, happy hearts. Soft colors and big bold blooms screaming with color. Those peach juliet garden roses get me every time. :) I asked a few people for feedback about the board. I heard things like, "it's so YOU", and words like happy, feminine, inviting, pretty & pink. I think I got it right. Celebrate with me?

I could have probably made a smaller board to make it more aesthetically pleasing on the blog, but I didn't want to leave anything out. :) I can't wait to tell you all about who I hired to design my logo. She's pretty much the coolest, and I know she'll do a great job with such an important task. Because even though your logo isn't your brand, it IS a big part of it!

What do you think?

Rachel Moger

Rachel Moger is a sought after event designer and consultant in the celebrated wedding industry in Northern Michigan. She graduated magna cum laude with a degree in Business Management and Entrepreneurship from Seattle Pacific University in 2011, and has since cultivated a collection of recognizable lifestyle brands. Since the founding of Sincerely, Ginger in 2012, Rachel has lead a team that has executed over 100 weddings across the region. Her work has been featured on Martha Stewart Weddings, BRIDES, The Knot Magazine, Cottage Hill, Once Wed, Style Me Pretty, Carats & Cake, and more.