Breast Cancer Awareness Month & Why My Favorite Color is PINK

Big dreams are scary. When I was first starting to plan weddings, I had no idea how much my life would change. I didn't know how motivated I would be come to make what matters happen. I named my business Sincerely, Ginger after my grandmother, Ginger Brauer. You can read more about my philosophy on weddings and how she changed everything for me here

October is Breast Cancer Awareness Month and I want to give back in a big way. Ginger was a big supporter of the Race for the Cure in Brainerd, Minnesota. So much so that they named an award after her, the Ginger Brauer Award. Here's a little bit about it... "The Susan G. Komen Brainerd Lakes Race for the Cure established the annual Breast Cancer Support Award in 2000.  The first winner, Ginger Brauer, lost her battle with breast cancer in 2001 and the award was subsequently named in her honor.  Ginger Brauer exemplified the selfless giving of time and energy in support of local breast cancer activities and was an active member of the Race for the Cure committee from its inception." Wow. How amazing is that? Talk about making what matters happen.


 I remember the day she won that award. I was in sixth grade. We all had matching hats on that said "Team Ginger" and we walked the 5k along with survivors, their families, and community members who wanted to support the cause. I have a vivid memory of my grandma holding my hands and dancing with me to Aretha Franklin's "I Will Survive" after she was announced Volunteer of the Year that summer. It was hot, and she was so happy, and I remember people crying. I didn't know exactly what was happening, but I remember thinking that maybe she wouldn't always be a survivor. I remember hating breast cancer. 

I was thirteen years old when my Grandma Ginger lost her battle. Everyone told me repeatedly how I was too young to lose a grandma... I agreed. I was a child, mourning her death and also trying to help my three younger siblings understand. I didn't cry at her funeral, not because I wasn't sad but I was just so shocked. I have memories of crying hysterically after the funeral next to the pond in front of my Grandpa's house. I thought about my mom, and how sad she was. I prayed that my own mother would live forever.  

I know I'm not the only one with a story about breast cancer. I'm sure most of you reading this post have a story of your own about a loved one, or someone you knew. This month, in honor of my Grandma Ginger, her life and legacy, I am pledging to donate $1 for every person that shares the following image on Instagram or Facebook. I plan to raise $1000 to donate to the Susan G. Komen Race for the Cure in Brainerd this summer, under my family's team, Team Ginger! I also hope to be present to race this year! 

If you would like to make a separate donation to the Susan G. Komen Foundation, you can do so here. For more information on early detection (for us younger gals) check out this amazing organization, Bright Pink. And be sure to check out my friend Nicole's new business, Thistle and Bur! Thank you so much for creating this beautiful image to spread awareness.

I can't wait to see you guys sharing your stories this month. Hop on over to Instagram to see the post and start spreading awareness!  

Rachel Moger

Rachel Moger is a sought after event designer and consultant in the celebrated wedding industry in Northern Michigan. She graduated magna cum laude with a degree in Business Management and Entrepreneurship from Seattle Pacific University in 2011, and has since cultivated a collection of recognizable lifestyle brands. Since the founding of Sincerely, Ginger in 2012, Rachel has lead a team that has executed over 100 weddings across the region. Her work has been featured on Martha Stewart Weddings, BRIDES, The Knot Magazine, Cottage Hill, Once Wed, Style Me Pretty, Carats & Cake, and more.