Once I had the revelation that I was meant to be a wedding planner, an obvious step was choosing a business name. I knew that using my name (Rachel Moger) wasn't the path I wanted to take. It just didn't feel right. I also new that I wanted the name to be timeless, classic, and explain what I was doing! So I settled on Occasions, later Occasions Event Design and just said that's that. It was easy, communicated what I needed to say and also feminine (which is a big component of my brand). I had a logo designed (see above) and thought it was good enough.
It was good enough, but I always had the feeling that it just wasn't me. It didn't explain my brand and my journey- Occasions was too vague and not unique at all. I had an itch to choose something different but nothing came to mind. For MONTHS I prayed about it and thought about it, did research, chose 15 words and tried to combine them into some trendy, girly business name. (Remember when they did that in Julie and Julia, for the book title? It worked for them!) It wasn't a good idea. My "ideas" were a product of my culture and surroundings, just mimicking event planners that I admired with my own special "twist". They were all too trendy, too posh, too something. They were just wrong.
After I attended a webinar hosted by the Making Brands Happen girls (Emily & Lara), the new business name that I'd been working on just hit me, and it was like nothing I had thought of before. Learning more of the importance of building your business from your CORE was so obvious yet extremely tricky to put my finger on.
I started thinking about what I valued about our own wedding (family & friends, flowers, Northern Michigan, local vendors) and what the most important thing of all was. LOVE. Joining in a sacred union with the absolute love of my life, celebrating the day we were joined together in Holy Matrimony so we can love each other and those around us even better. A beautiful marriage. That is what I want to inspire couples to aim for in their wedding planning process.
I mentioned on the blog before that on the day of our rehearsal dinner my sweet Grandpa gave me a letter to read. It was written one week before my Grandparents' wedding. My Grandma Ginger wrote the sweetest note about LOVE, and GIVING, and how exited she was to begin their lives together. It was the sweetest thing. She passed on a beautiful June day from breast cancer when I was in 7th grade. Her life impacted me more than almost anything else, and her legacy is so strong.
In honor of my late grandmother, her beautiful life, her love for family and her love for love, my new business name will be Sincerely, Ginger. The name represents everything I love about wedding planning. It reminds me of what matters. Our memories together are my most cherished. She was so beautiful. Obviously, the exact name of the business I got from the letter I read, which is my most recent experience feeling the depth of her love for me and our family.
Over the next few weeks I'll be writing about some of my favorite memories with her and how they relate to my mission as a business. I'm so excited about this news- I could just burst! It's all coming together for me in a big way. I can't wait to share more.